Case Study
200% More Organic Leads for Forte Roofing, December 2025 → February 2026
Boca Raton, Florida · Residential roofing · Website rebuild, local SEO and AI visibility program.
200%
Increase in inbound leads
+1,768%
Organic traffic (28 → 523 monthly visits)
5 of 6
Target keywords in top 10 positions
Organic traffic · December 2025 → February 2026
Keyword movement · Boca Raton market
Before TerritoryFirst
- Low visibility and minimal traffic — the old site wasn't ranking for essential local searches like "roofing in Boca Raton".
- Technical and structural issues — slow load times, no clear service hierarchy, missing schema markup and a structure search engines couldn't interpret.
- Weak conversions — the homepage lacked clear CTAs, readable sections and trust elements like credentials, reviews and project examples.
- Competitors were ahead — deeper content, faster performance and stronger local SEO alignment.
After: December 2025 → February 2026
- Organic traffic climbed right after launch as the new site went live and core pages started ranking.
- Top 10 rankings for high-intent local terms such as "Boca Raton roofing services".
- Better technical health — faster site, smoother mobile experience, fully optimized for search.
- Improved local visibility — optimized roofing pages surfaced to nearby homeowners, driving calls and quote requests.
Local map & search rankings
| Keyword | Volume | Before | After |
|---|---|---|---|
| roofing contractors boca raton fl | 150 | Not ranking | #7 |
| roofers boca raton | 150 | #6 | #5 |
| roof replacement boca raton | 90 | Not ranking | #8 |
| roof repair in boca raton | 90 | #10 | #8 |
| roofing contractor boca raton | 200 | #10 | #9 |
| best roofers in palm beach county | 40 | #85 | #68 |
Our Strategy
Conversion-First Website Redesign
We rebuilt the site mobile-first with CRO-focused UX: reworked H1/H2 structure, stronger CTAs and trust elements. Service pages link to real project case studies so visitors see proof before they reach out.
SEO-First Site Architecture
We organized the site around core services — repairs, replacements, inspections and emergency roofing — plus location pages for Boca Raton and surrounding areas. A central services hub improved internal linking, URLs, breadcrumbs and navigation.
Local Authority Through Link Acquisition
Backlinks built via link insertion and guest posting on relevant industry publications, with anchor text aligned to core targets. Directory listings audited for consistency and the Google Business Profile fully optimized (categories, services, photos and Q&A).
High-Intent Local Content
Page copy rewritten around the exact terms Florida homeowners search when they need a roofer. Transactional keyword clusters guided FAQs, metadata and headers so every page answers the homeowner's problem directly.
Technical SEO Foundation
A full technical audit resolved crawl errors, broken links and indexing gaps. Image compression, script minification and caching improved speed. LocalBusiness, Service and FAQ schema were implemented so Google has a clear picture of the site.
Post-Launch Monitoring & Optimization
Search Console and GA4 connected from day one to track keywords, impressions and engagement. Internal linking and content flow adjusted from real user behavior — ongoing audits kept indexing stable and most movement landed inside the first six weeks.
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