SEO Ranks Pages. AEO Wins Sentences.
Classic SEO competes for position on a results page. AEO competes to be the company named inside a generated answer. There is no position two in a sentence that lists three roofers — you are in it or you are not.
What Changes On Your Website
- Content structure: question-led headings with a direct answer immediately underneath.
- Schema: FAQPage, LocalBusiness, Service and Review markup wherever it is truthful.
- Fact density: license numbers, warranty terms, materials, response times, service radius stated in text.
- Freshness: dated updates so a model can prefer current information.
What Stays The Same
Site speed, crawlability, internal links and real reviews still matter. AEO is an additional layer on a healthy local SEO foundation, not a replacement for it.
How You Measure It
You measure AEO by running the queries a homeowner would run, across each assistant, on a fixed schedule, and recording whether you appear, in what position, and with what claim attached. Screenshot everything — an AI citation is a moving target and evidence is the only proof.
Where To Begin
Start with a baseline. Our free audit scores the AEO-relevant signals on your site so you know what you are working with before you spend on content.