1. Your Site Says Nothing A Machine Can Quote
Hero video, a phone number and a gallery is a brochure, not a source. If there is no plain text stating what you do, where you do it and who you serve, there is nothing to cite.
2. No Structured Data
Without LocalBusiness and Service schema, an assistant has to infer your service area from context. Competitors who publish it explicitly get quoted instead.
3. Inconsistent Name, Address And Phone
A suite number on one directory and not another, an old tracking number on a third — each mismatch lowers confidence that these listings describe the same business.
4. One Page For Twelve Cities
A comma-separated list of towns in the footer does not make you locally relevant. Each meaningful service area needs its own page with content that could only have been written about that area.
5. Thin Or Stale Reviews
Review recency matters as much as volume. A profile with forty reviews from three years ago reads as a business that may no longer be active.
6. No Third-Party Mentions
Assistants weigh corroboration. If the only place your claims appear is your own domain, they stay unverified.
Fix Them In This Order
- Technical and schema fixes — days, not weeks.
- Google Business Profile accuracy and review cadence.
- Service-area and answer-shaped content.
- Citations and local authority building.
Find Out Which Ones Apply To You
Rather than guessing, run your domain through our free audit. It checks the on-page signals above against your live site and returns them as a ranked fix list.